The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, Walmart's connected TV advertising ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge. Thursday marked the launch of the audience measurement ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. YouTube has been grabbing headlines for winning the war for TV, but Amazon is sneaking up behind it.

50 Cent has tapped into the free ad-supported streaming TV (FAST) industry. His FAST channel, 50 Cent Action, debuted with Roku in 2025 before expanding to LG Channels, Deadline reports. The FAST ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Nearly 30% of all ad-supported TV viewing came from sports in the fourth quarter of 2025, according to a Nielsen report shared with Marketing Dive. Broadcast TV without sports accounted for just 9.8% ...