Companies’ false advertisements and other deceptive business practices can have significant adverse commercial consequences for their competitors. Along with short-term loss of business, misleading ...

"We're really seeking to establish what message a consumer takes away from a particular advertisement," said Brian Sowers, principal at Applied Marketing Science. Companies marketing a product or ...

False and misleading advertising campaigns can have significant consequences for competitors. Whether a company’s deceptive practices relate to its own products or services, a competitor’s products or ...

OpenAI recently announced plans to introduce ads into the free tier of ChatGPT. The privacy implications were immediately obvious, but OpenAI reassured users that they didn’t have anything to worry ...

While consumer protection laws such as the Federal Trade Commission Act and similar state statutes play an important role in preventing deceptive business practices, they are also frequently invoked ...

Deceptive advertising comprises a spectrum of techniques through which marketers present misleading, ambiguous or incomplete information to shape consumer perceptions and choices. At its core lies the ...