In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Why is Instagram so hard to grow on compared to TikTok? In this video, I break down the Instagram algorithm and how it works, revealing why influencers struggle on the platform and how content is ...

When social media first became popular, it was pretty simple. Whether it was Facebook, Instagram, or Twitter, the people in your network posted their thoughts and you were able to read them. Then, ...

Instagram launched Your Algorithm in the U.S. today, a tool that lets people see – and directly edit – the topics shaping their Reels recommendations. Why we care. This could reshape how users ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Instagram is rolling out a new update that addresses a long-standing frustration among users. The Reels algorithm is finally becoming more transparent and customizable. Users can now manually select ...

Instagram's 2026 algorithm update changed everything. Views now serve as the universal metric across Reels, Stories, and ...

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger ...

The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels. Instagram launched Your Algorithm in the U.S. today, a ...