At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...
Last year, ZDNet's sister site, TechRepublic Premium, conducted a survey asking small to medium-sized businesses how they build their perfect tech stack. Of course, that was pre-pandemic. The question ...
In a world where marketing technologies are proliferating at a staggering rate—more than 8,000 per year, by one account—but budgets are shrinking, savvy technology teams must look beyond the ...
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