Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Every day, I work with clients whose businesses generate an overwhelming amount of data, but how much of that data leads to smarter decisions? With AI-driven insights and predictive analytics ...

To understand how we got here, let’s zoom out and look at the period that laid the groundwork for today’s data-driven world. The time between World War I and World War II is when statistical analysis ...

Nov. 3 lecture features NC State's Dr. Julie Swann on Data, Decisions and the Drive to Optimize Health Systems The University of Delaware’s Alfred Lerner College of Business and Economics welcomes ...

Most people regard bank runs as a thing of the Depression-era past, but in 2023, several U.S. financial institutions failed when they experienced unexpected runs on deposits. Taking notice, leaders at ...