Are you curious about what marketing leaders across B2B are measuring these days? How does it compare with what your organization is measuring? Forrester has recently completed its SiriusDecisions ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “We just spent a bunch of money on advertising. Why don ...

As B2B marketing floods into consumer channels, from TikTok-style video to Instagram ABM, the measurement playbook hasn’t kept up. Mediasmith’s Lexi Coulter shares a smarter way to track influence ...

How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context. This winter, I was talking with a real estate agent friend. We had both ...

As B2B marketers plan next year’s campaigns, it has become common practice to analyze past campaigns to understand which programs, channels and content are driving pipeline and revenue. However, many ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

There was a time when measuring marketing ROI was easy. The ROI of a direct mail piece could be calculated by simply subtracting the total production costs from the revenue directly generated by the ...

In today's dynamic B2B landscape, in which interactions have evolved from transactional exchanges to meaningful engagements, measuring brand love has emerged as a strategic imperative. That concept of ...