Perhaps I spend too much of my time talking to Am Law 200 litigators. When I hear the words "mock jury" and "focus group," I start picturing hotel conference rooms, expensive video monitoring ...

Do you like taking paid surveys, but you really don't feel that they pay enough to be worth the time? If so, then you may want to think about participating in some focus groups instead. These are ...

How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...