Building a brand today is faster than ever—but also more competitive. Whether you’re launching a startup, growing ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

The update places strong emphasis on typography. Lacoste has unveiled a refreshed visual identity designed to modernise its ...

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you ...

With just over two years to go before the kickoff, Los Angeles brought the Games to life through the unveiling of its official look, a concept comprising graphic patterns and distinctive colours to ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Aruliden, the design studio within Material, is proud to announce it received Top Honors from the 2026 DIELINE Package Design ...

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...